Wednesday, 9 September 2009

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“The Age of Stupid” (www.ageofstupid.net) utilizes dramatization that forecasts decades into the future detailing a life where the warnings of climate change were not heeded. Pete Postlethwaite plays an archivist who takes us back through archival footage wondering, "Why we didn't stop global warming when we had a chance?" Thus the film's namesake: We're living in “The Age of Stupid”. The archival footage is comprised of real current news clips (From CNN to BBC) weaved with personal stories from Nigeria to New Orleans - a la “Traffic”.

See the trailer at: http://www.ageofstupid.net/video/trailer

For the global premiere, scheduled for September 21st, “The Age of Stupid” will help launch the UN’s Climate Week and will be an epic live event from a solar-powered cinema in New York City, complete with green carpet and celebs arriving via bike, boat, biodiesel car and more. We will be beaming the movie out through satellite links to over 440 theaters in the US and 700+ cinemas in 55+ countries all over the world. As well as performances by Thom Yorke, there will be live climate impact updates from climate scientists from the Arctic, Amazon rainforest, a Himalayan glacier and New Orleans. Afterward, there will be a panel including Kofi Annan, Gillian Anderson, Mary Robinson, director Franny Armstrong, and star Pete Postlethwaite to discuss the film and the tasks ahead. Copenhagen delegates are all being given complimentary invites.

It's a one-night community event, so the key is to sell out tickets nationwide and around the world to galvanize people and send a powerful message to all the world leaders and top media when they convene in NY.

The "People's Premiere" in London on March 15, 2009, set a new Guinness World Record for the largest ever simultaneous premiere. The solar-powered cinema in Leicester Square was linked by satellite to 63 cinemas around the country, so 10,000 people attended without travelling more than a few miles from home. Green carpet attendees arrived on low carbon transport (bikes, solar cars, rickshaws, public transport, and foot) and total emissions were 1% of a typical Hollywood premiere.

Tickets are now on sale for both the US and the rest of the globe on the website (www.ageofstupid.net).

NYT magazine recently ran a story on the Maldives and the country's decision to go carbon-free which was announced after a screening of “The Age of Stupid”. We do seem to be gaining momentum in the US press after our UK and Australia/New Zealand premieres with coverage in the Huffington Post and the New York Times. Check here for a more in-depth look.

The film has been screened in the UK Parliament (hosted by FOE), the Australian Parliament, the EU, Scottish, Welsh, Swedish and Dutch parliaments, as well as at the UN's climate summit in Poznan in December 2008. Obama's think tank, the Center for American Progress, screened in Washington on April 29 and there are screenings booked at the World Bank, the American EPA (Environmental Protection Agency) and at the Global Humanitarian Forum (hosted by Kofi Annan).

We are wondering if anyone would be interested in partnering with us to help promote the Age of Stupid as part of our Global Premiere. We are not using any commercial advertising for the event. We know that getting the word out by personally working with groups will be the best way to reach people.

Listed below are some possible ways to help get people to the theaters and into the seats. If this is something you are interested in, get back to me as soon as possible and I can set you up with materials, suggestions, and possibly other contacts.

How you can help!
We have a grand total of zero dollars for advertising, so please, please help however you can:
1. Buy tickets to your local cinema for you, your mom, your boyfriend, your boyfriend's hairdresser and all their friends
2. Put together an outing for your school/sports team/church - make an evening of it by arranging a meal before or after the event (after may be better, as you'll all hopefully be inspired to start discussing how you can get involved in climate actions in your area)
3. Send the info round on any mailing list you are part of
4. Go onto the listing page (http://www.ageofstupid.net), look through the locations and then send the details direct to your friends in whichever town/city they're in. There's an easy widget on each individual theatre's page, which lets you send the details without messing around with emails
5. Go mad on Facebook
6. Go mad on Twitter
7. Rate/review the film (if you've seen it) on the Fandango website (the US ticket sellers). Seeing loads of enthusiastic reviews makes a really big difference to people who are undecided as to whether or not to go
8. Go along to any climate/enviro/activist meetings happening in your area and do a quick one-minute talk about the Stupid launch

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